Reading the news is a
staple in the commuter’s daily routine. A good article with that first cup of
caffeine can brighten your mood and ignite your mind. This morning I read a particularly fascinating
article about something that’s possibly definitely been plaguing the world for
years maybe. At this point we’re like 99.99%
sure that we’ll be sure soon that it’s a problem, definitely a big problem too,
not just like one of those small potentially probable problems. Yes, global warming is still out there and
the discussion about it is almost getting to the point where it might start
getting somewhere like really soon.
The interesting part of
the article, though, had nothing to do with global warming itself, it was the approach used to
stir society to action. There was mention of
environmental impact in connection with humankind’s responsibility to preserve
mother earth, no polar bear on a three square foot ice patch surrounded by
endless ocean, and certainly no images of ice cliffs sliding dramatically into
the abyss. This article addressed a report that addressed a research study which, in-turn, addressed the purely economic implications of global warming. It was leverage. The four or five well-known businessmen
spearheading the effort leveraged the insatiable hunt for profit and the
information available to them as a means to bring a new aspect of consciousness
to the existing efforts and develop the resulting industrial implications. The
person sitting next to me turned the page before I could finish the whole thing
but I absorbed the lesson nonetheless.
Space is tight on the commute, I get it, but this guy was crossing the line. He had his paper fully opened so wide that this article was actually sitting directly in front of my face. I really had no choice but to read it. That and the fresh cup of caffeine had me ready to test out my freshly acquired skill. I mapped the simple 5-step path in my mind:
Space is tight on the commute, I get it, but this guy was crossing the line. He had his paper fully opened so wide that this article was actually sitting directly in front of my face. I really had no choice but to read it. That and the fresh cup of caffeine had me ready to test out my freshly acquired skill. I mapped the simple 5-step path in my mind:
1.
Research
target
2.
Discover
pressure point
3.
Acquire asset
4.
Leverage asset
5.
Bask in newly
acquired space
I turned and stared at
the man intently, searching for anything, everything about him I could use as a
pressure point. He was roughly 50 years
old, gray haired, male, enjoyed reading the news, did not enjoy folding
things. It wasn’t enough, I needed more
caffeine. He was reading the Financial
Times. He was a money guy, possibly
English with a proclivity for subtly hued newspapers. Still not enough.
As he turned the page
his hand brushed my thigh and, as it turns out, there are certain situations in
which the only leverage you need is the mood you’re in at 6:30 on a Monday morning commute. Soon after the incident this man was in possession of the most tightly folded copy of the
Financial Times in existence as he continued his voyage through the wonderfully
mind-numbing monotony that is the daily commute.
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